Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts. With these four awesome resources at your disposal, you can easily take your Twitter marketing to the next level. ![]() Other web analytics platforms would dig even deeper.įor example, Finteza allows you to explore your Twitter audience demographics, including countries/cities they are coming from, devices they are using, etc.Īll that information will help you craft more targeted Twitter marketing campaigns and make more informed marketing decisions.ĭepending on your objectives, there are a few powerful Twitter analytics tools to address every need. Whether you believe in SEO implications of Twitter or not, knowing how Twitter’s audience is interacting with your site is very important.įor example, Google Analytics allows you to measure the effectiveness of your Twitter traffic (as compared to other social media channels):īy using Google Tag Manager, you can get even deeper insight into your tweeted URLs and what kind of on-page engagement they generate. This will allow you to own your data instead of relying on third-party sources. ![]() If you don’t have your own site, make sure to set up your own domain name. Bonus: Your Own Siteįinally, if one of your goals is to build traffic and inbound leads from Twitter (which is probably the case), you need to set up your own on-site analytics to monitor the impact of your Twitter activity and how it reflects on your bottom line. Union Metrics has some free elements like the Twitter Analytics Report, in addition to custom plans starting at $49/month. These numbers are great for reporting purposes-to show your monthly performance and determine month-over-month growth. On the right, you’ll see a few key stats of your Twitter account for the month. Through matching we can ensure that both the treatment and control units have similar characteristics other than the dependent variable: for a given treated unit with a particular set of confounding factors, we would look for a control unit with as similar as possible confounding factors. (This can include other people’s tweets.) Top card tweet: The tweet with a Twitter Card that received the highest number of impressions.Top media tweet: The tweet with a photo or video that received the highest number of impressions.Top follower: The account with the highest follower count that followed you in the month.Top mention: Mentioned your and received the highest number of impressions (This can include other people’s tweets.).Top tweet: Received the highest number of impressions.On the left, you’ll see your tweet highlights, including: ![]() at Tarleton-Fort Worth, 6777 Camp Bowie Blvd., and includes more than 150 participants from. Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views, and mentions): This years conference takes place from 8:30 a.m.
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