![]() ![]() Host David Greene says that Up First “is a way for us to reach those sorts of audiences who have already drawn to NPR podcasts, but to serve them when it comes to the news in the morning, to give them 10 minutes and fill that void they might be feeling. RELATED: Podcast: Is the podcast boom good for journalism?īy expanding the Morning Edition brand (the flagship radio program has 14 million weekly listeners) to include a daily podcast, NPR hopes to reach a new audience that is both younger and more diverse. Up First Executive Producer Sarah Gilbert tells CJR: “We are up first, all night, sifting through that myriad of dizzying news that everyone’s experiencing, so that by the time you get it at six in the morning, we will have distilled the best of what you need to know into this podcast.” NPR is pitching Up First -recorded live in studio each morning just after 5 am Eastern Time, and posted less than an hour later -as the most up-to-date summary of the day’s news available anywhere. Up First’s launch comes as podcast listenership booms, and just months after The New York Times began its wildly successful The Daily podcast. NPR on Wednesday plans to launch Up First, a 10-minute daily news podcast hosted by Morning Edition anchors David Greene, Rachel Martin, and Steve Inskeep. The morning-news wars, long contested on newsstands, over network airwaves, and via email newsletters, has a new front.
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